Communicative and Stylistic Potential of New Yoruba Idioms and Idiomatic Expressions on The Label of Alcoholic Drinks
Abstract
This paper investigated issues expressed with these idioms as well as the strategy for using them for various modern alcoholic drinks in Yoruba land. The paper adopted Mukarovsky's theory of Standard Language based on its ability to explain the deviant nature of the new Yoruba idioms as well as explaining 'differencia specifica' between the language of everyday conversation and Literary Language. Data were collected from different beer joints in Lagos State and OÌ€guÌ€n State respectively as States where most of these drinks are produced. Eventually, data were subjected to stylistic analysis. In all, sex is the only issue that was expressed. Sex, which was peculiar to all the alcoholic drinks, occurred in the context of 'eroticism', 'vulgarity', 'sexual style', and 'sexual positioning'. Only the metaphorisation linguistic strategy was employed for the coining of the idioms and was differentially derived from nominalizations, phonaesthetic coinages, and compositions. Nominalisations, compositions, and phonaesthetic coinages occurred in almost all the labels, and they were contextualized in eroticism ('Ọ̀sÌ£oÌ£moÌ£', 'AloÌ£moÌ£', 'OÌ€gidigaÌ€' and 'OÌ£ÌriÌjiÌ€n (oÌ£ riÌ i jiÌ€n?); sexual style (KoÌ€boÌkoÌ€, Kerewa, Pakurumo) while Dadubule revealed sexual positioning. New YoruÌ€baÌ idioms, used to express-socio economic and emotive issues in routine communication, occurred in mediated and non-mediated contexts and were conveyed through metaphorisations. These idioms rethe flect dynamism and modernity-constrained stylistic choices in YoruÌ€baÌ discourses.
Keywords
Full Text:
PDFReferences
Akanmu, D. 2018 . ‘’The Phenomenon of New Idioms and Idiomatic Expressions in Football matches: Communicative and Stylistic Approach†in Logos and Littera, Faculty of Philology, University of Montenegro
Akanmu, D. 2017. “New Yoruba Idioms and Idiomatic Expressions: A new mode of Expression in Political Arena†in Dialectogia, University of Barcelona, Spain.
Akanmu, D. 2016. ''Communicative and Stylistic Utilization of New Yoruba Idioms among Students of Higher Institutions,'' Argotica,1(15), University of Craiova.
Akanmu, D. 2015. ''Language and Culture Among the YoruÌ€baÌ: A study of Argot, Cant, Jargons and Slang as Forerunners of New Idioms and Idiomatic Expressions in the 12st Century'' International Journal of Innovation and Applied Studies 12(3).
Akanmu, D. 2014. ''New Idioms and Idiomatic Expressions in YoruÌ€baÌ Literary and Routine Communication'', Thesis, Linguistics, Arts University of IÌ€baÌ€daÌ€n.
AwoÌbuÌ€luÌyiÌ€, O. 1992. ''Lexical Expansion in YoruÌ€baÌ Techniques and Principles''. Research in YoruÌ€baÌ Language and Literature. Technicians of the Sacred, Burbark.
BabaloÌ£laÌ, A. 1972. ''The Growth of the YoruÌ€baÌ Language: Problems Encountered and Solutions''. Essayed Staff Seminar Papers and Subsequent Discussions.
BaÌmgboÌsÌ£eÌ, A. 1975. ''Relative Clauses and Nominalised Sentences in YoruÌ€baÌ'' in Proceedings of the Sixth Conference on African Linguistics, OSU WPL 20. 202-209 Ed, Robert, K. Herbert.
Crystal, D. 1997. The Cambridge Encyclopedia of the English Language, Italy, Cambridge University Press.
Mukarovsky, J. 1970. "Standard Language and Poetic Language" in Freeman, D.C (ed), Linguistic and Literary Style, Massachusett, H.R.W.
Mackinnon. 1996. Towards a Feminist Theory of the State, Cambridge, Omywords Cambridge.
OÌ€guÌnbọ̀waÌleÌ, J. 1967. Essentials of the YoruÌ€baÌ Language, IÌ€baÌ€daÌ€n Ì̀baÌ€daÌ€n University Press.
OÌ£laÌteÌ£ÌjuÌ, M.O.A. 2016. ''Language and Style (-Listics) in Literary and Routine Communication: The YoruÌ€baÌ Example'' An Inaugural Lecture, 2015/2016, University Press.
OÌ£laÌteÌ£ÌjuÌ, M.O.A. 2012. Current Issues and Trends in African Verbal Stylistics: the YoruÌ€baÌ Example'' in Style in African Literature (Eds) Makokha, J.K.S Obiero, O.J and West Pavlov. R. Amsterdam-New York: Radopi pp. 59-70.
OÌ£laÌteÌ£ÌjuÌ, M.O.A. 2008. '' Jẹ̀diÌ OÌ€ Makọ̀weÌ'': A Socio-Linguistic Analysis of the Language Style of the YoruÌ€baÌ Herbal Medicine Practitioners'', Proceedings Linguistics (ACAL), University of Georgia, Athens, U.S.A.
OÌ£laÌteÌ£ÌjuÌ, M.O.A. 2005. ''The Phenomenon of New Idioms in YoruÌ€baÌ Literary and Routine Communication'' in YoruÌ€baÌ Creativity, Fiction, Language, Life and Songs, FaÌloÌ£laÌ, T. and Ann Jenova, P.C (Eds) pp. 273-287.
OÌ£laÌteÌ£ÌjuÌ, M.O.A. 1989. ''A Structuralist Study of the Sound Pattern in YoruÌ€baÌ Poetic Discourse'' Dissertation, Linguistics, Arts, University of IÌ€baÌ€daÌ€n.
OwoÌlabiÌ, K. 1976. ''Noun - Noun Constructions in YoruÌ€baÌ Language'', Thesis, Linguistics, Arts, University of IÌ€baÌ€daÌ€n.
Rowland. 1969. Teach Yourself YoruÌ€baÌ, London: English University Press.
Ruwet. 1973. An Introduction to Generative Grammar, Amsterdam: North Holland.