Claim Category in Indonesian Coffee Discourse Argument

Rusdhianti Wuryaningrum, Arju Muti'ah, Ahmad Syukron

Abstract

The objective of this research is to describe the construction of claims in the strategies used in the coffee discourse. The claim in the argument can show cognition about coffee that is implanted by the producer. his research takes data from the online discourse of Indonesian coffee. The data of this research are statements that are contextually interpreted as claims and then examined from the Toulmin concept. By studying the types of claims, types of claims and its strategy to connect claims and ground, the researcher describes the arguments in the coffee discourse. From the results of the qualitative study, it is obtained that there are three types of claims, namely fact-based claims, judgment and value claims, and claim-based policies. From the three types of claims it can be concluded that there are. From the results and discussion it can be stated that there are subjective and objective claims formed in the coffee discourse. Objective claims are proven by geographical location, research, knowledge and environmental conservation in industrial agriculture (future knowledge). Subjective claims are shown by personality and support quality. Regarding history, as an aspect of judgment and value claims, it is subjective and objective. From these claims, it can be seen that the coffee discourse contains cognitions about coffee companies with historical authority, personality, and taste; future knowledge and research references; taste, packaging, and good process.

 Keywords

Claim; argumentation; discourse

 Full Text:

PDF

References

Besnard, P., Garcia, A., Hunter, A., Modgil, S., Prakken, H., Simari, G., & Toni, F. (2014). Introduction to structured argumentation. Argument and Computation, 5(1), 1–4. https://doi.org/10.1080/19462166.2013.869764

Bogdan, R., & Taylor, S. (1992). Pengantar Metode Penelitian Kulaitatif. Surabaya: Usaha Nasional.

Brutian, L. (2002). On The Pragmatics Of Argumentative Discourse. ISSA Proceedings 2002.

Bühler, K. (2011). Theory of Language. Amsterdam/ Philadelphia: John Benjamins Publishing Company.

Craig, R. T., & Tracy, K. (2014). Building grounded practical theory in applied communication research: Introduction to the special issue. Journal of Applied Communication Research, 42(3), 229–243.

Creswell, J. W. (2012). Educational Research. Boston: Pearson.

Deighton, J. (1985). Rhetorical Strategies in Advertising. In NA - Advances in Consumer Research, 12, 432–436.

Denzin, N., & Lincoln, Y. S. (2011). The Sage Handbook Qualitative Research 2. Yogyakarta: Pustaka Pelajar.

Duschl, R. A. (2007). Quality Argumentation and Epistemic Criteria. Springer, 159–175. https://doi.org/10.1007/978-1-4020-6670-2_8

Garcia-Mila, M., & Andersen, C. (2007). Cognitive Foundations of Learning Argumentation. Springer, 29–45. https://doi.org/10.1007/978-1-4020-6670-2_2

Grossbart, S., Gill, J., & Laczniak, R. N. (1987). Influence of brand commitment and claim strategy on consumer attitudes. ACR North American Advances.

Harper, D. (2011). Choosing a qualitative research method. Qualitative Research Methods in Mental Health and Psychotherapy Wiley Blackwell.

Harvey, N. (1997). Confidence in judgment. Trends In Cognitive Sciences, 1(2), 78–82.

Henningsen, L. (2012). Individualism for the masses? Coffee consumption and the Chinese middle class’ search for authenticity. Inter-Asia Cultural Studies, 13(3), 408–427.

Krishnan, S. (2017). Sustainable coffee production. In Oxford Research Encyclopedia of Environmental Science.

Mutlu, B., & Er, A. (2003). Design Innovation: Historical and Theoretical Perspectives on Product Innovation by Design. Journal of Mechanical Design, Transactions of the ASME, 130(4), 1–22. https://doi.org/10.1115/1.2897922

Nugroho, S. P. (2000). Minimalisasi Lahan Kritis Melalui Pengelolaan Sumberdaya Lahan dan Konservasi Tanah dan Air Secara Terpadu. Jurnal Teknologi Lingkungan, 1(1), 73–82.

Setyaningsih, Y., & Rahardi, R. K. (2020). Argument Constellation in Journal Articles: Toulmin Stephen Perspective (Konstelasi Argumen Dalam Artikel Jurnal: Perspektif Stephen Toulmin). Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa Dan Sastra Indonesia, 6(2), 207–223. https://doi.org/10.22202/jg.2020.v6i2.4079

Simon, S. (2008). Using Toulmin’s argument pattern in the evaluation of argumentation in School Science. International Journal of Research & Method in Education, 31(3), 277–289.

Supriadi, H., Randriani, E., & Towaha, J. (2016). Correlation between altitude, soil chemical properties, and physical quality of arabica coffee beans in highland areas of Garut. Jurnal Tanaman Industri Dan Penyegar, 3(1), 45–52.

Toulmin, S. E. (2003). The Uses of Argument. Cambridge: Cambridge University Press.

Toulmin, S., Rieke, R., & Janik, A. (1979). An Introduction to Reasoning. New York: Macmillan Publishing Co., Inc.

Wuryaningrum, R., Muti’ah, A., & Rijadi, A. (2021). Pemanfaatan Kajian Tuturan Pemanduan Wisata Kopi-Kakao dalam Pembelajaran Keterampilan Berbicara. SAP (Susunan Artikel Pendidikan), 6(1).

DOI: https://doi.org/10.25077/ar.9.1.17-26.2022 Copyright (c) 2022 Rusdhianti Wuryaningrum, Arju Muti'ah, Ahmad Syukrom