Language Attitude of Millennial Sundanese Speakers: A Sociolinguistic Perspective
Main Article Content
Keywords
Language attitude, millennials, sundanese language
Abstract
This study aims to identify the language attitude tendencies of the millennial Sundanese-speaking group in the city of Bandung, along with the factors that influence them. A sociolinguistic approach using a mixed-methods design is employed to measure the dominance of language attitudes among millennials within various domains of their daily communication. This can indicate whether this generation is inclined to maintain their mother tongue or shift toward using other languages in their interactions. A total of 97 individuals responded to the distributed questionnaire; however, only 80 met the predetermined criteria. In this context, the researcher utilized a modified version of the instrument developed by Cohn (2013). In addition, interviews and observations were conducted to gain a deeper perspective on the language attitude tendencies of this millennial group. Millennials like Indonesian and international languages better than Sundanese online because they perceive them as more functional and global. However, though Sundanese use declines in everyday life, a significant majority of respondents are also concerned about language conservation and have encouraged electronic means of preserving Sundanese to thrive in new communication spaces. This study determines that while millennials are cognizant of Sundanese’s cultural and identity value, pragmatic limitations such as speech-level complexity and technological influence are contributing factors in its gradual decline. The findings emphasize the need for innovative strategies, including online content creation and policy implementation, to preserve the use and liveliness of Sundanese among the younger generations.
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References
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Arikunto, S. (2013). Prosedur penelitian suatu pendekatan praktik. Jakarta: PT Rineka Cipta.
Badan Pusat Statistik Kota Bandung. (2021). Jumlah penduduk, presentase penduduk, dan kepadatan penduduk menurut kecamatan di Kota Bandung, 2021. Retrieved from https://bandungkota.bps.go.id/en/statistics-table/1/1933/jumlah-penduduk-presentase-penduduk-dan-kepadatan-penduduk-menurut-kecamatan-di-kota-bandung-2021.html
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Cohn, A. C., & Ravindranath, M. (2014). Bahasa lokal di Indonesia: Pemeliharaan bahasa atau pergeseran bahasa? Linguistik Indonesia, 32(2), 131–148. https://doi.org/10.26499/li.v32i2.22
Coolsma, S. (1985). Tata Bahasa Sunda. Jakarta: Djambatan
Cooper, J. (2010). Cognitive dissonance: Fifty years of a classic theory. Sage Publications.
Creswell, J. (2012) Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research, Fourth Edition. Boston: Pearson Education
Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (Second Edition). California: Sage Publications.
Crystal, D. (2006). English as a Global Language. Cambridge: Cambridge University Press
Denzin, N. K., & Lincoln, Y. S. (Eds.). (2008). The landscape of qualitative research (3rd ed.). Sage Publications, Inc.
Devlin, T. M. (2021). Talkin About the Generations: Millennial Language. Retrieved from: https://www.babbel.com/en/magazine/millennial-language.
Feng, R.Y. et al. (2024). A systems approach to multilingual language attitudes: A case study of Montréal, Québec, Canada International Journal of Bilingualism, 28(3), 454-478.
Festinger, L. (1957). A theory of cognitive dissonance. Stanford University Press.
Fitriani, R.S. & Nabila, R. (2019). Sikap bahasa mahasiswa bandung terhadap bahasa ibu pada era milenial: Kajian sosiolinguistik. Jurnal Akrab Juara, 4(2), 129-142.
Fitriyah,-. & Turistiani, T. D. (2024). Sikap bahasa mahasiswa Universitas Negeri Surabaya terhadap Bahasa Indonesia. BAPALA, 11(3), 350-364.
Garrett, P. (2010). Attitudes to Language. Cambridge: Cambridge University Press.
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.
Gibson, L. A., & Sodeman, W. A. (2014). Millennials and technology: Addressing the communication gap in education and practice. Organization Development Journal, 32(4), 63-75.
Grishchenko, Z., & Titarenko, L. (2019). Belarusian Millennials: A Generation Gap? Filosofija. Sociologija, 30(4), 1–10. https://doi.org/10.6001/fil-soc.v30i4.4157
Hajrah, B. (2024). Sikap Bahasa dan Pembelajaran Bahasa Indonesia Di Perguruan Tinggi. Taveij, 4(2) 69-73.
Hawkey, J. W., & Kircher, R. (2022). Mixed-methods approaches to the study of language attitudes. In R. Kircher, & L. Zipp (Eds.), Research Methods in Language Attitudes (pp. 330-345). Cambridge University Press. https://doi.org/10.1017/9781108867788.026
Herskovits, M. J. (1955). Cultural anthropology. Alfred A. Knopf.
Hidayat, A., Suseno, G., & Hendarti, T. (2021). The influence of reading ability and learning activities on Indonesian language learning outcomes. ANP Journal of Social Science and Humanities, 2(1), 89–94. https://journalarsvot.com/index.php/anp-jssh/article/download/521/354
Holmes, J. (2013). An Introduction to Sociolinguistics. New York: Routledge.
Hopkyns, S., Zoghbor, W., & Hassall, P. J. (2021). The use of English and linguistic hybridity among Emirati millennials. World Englishes, 40(2), 176-190.
Ibrahim, G. A. (2011). Bahasa Terancam Punah: Fakta, Sebab-Musabab, Gejala, Dan Strategi Perawatannya. Linguistik Indonesia, 29(1), 35-52
Jackson, S. L. (2016). Research Methods and Statistics: A Critical Think Approach. Boston: Cengage Learning.
Jendra, I. W. (2007). Sosiolinguistik Teori dan Penerapannya. Surabaya: Paramita.
Junawaroh, S., et al. (2020). Gender dan Sikap Bahasa Komunitas Bahasa Sunda Brebes. Jalabahasa, 16(2), 115-131.
Kraus, S., and Sears, S. 2008. Teaching for Millennial Generation: Student and Teacher Perceptions of Community Building and Individual Pedagogical Techniques. The Journal of Effective Teaching, 8(2), 32-39.
Kurniawati, W., Emzir & Akhadiah, S. (2021). Vitalitas bahasa Sunda di Kota Cianjur. Jurnal Pendidikan Bahasa dan Sastra, 21(1), 37-50. doi.org/10.17509/bs_jpbsp.v21i1.36657
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Lewis, M. P., Simons, G. F., & Fennig, C. D. (Eds.). (2013). Ethnologue: Languages of the world (17th ed.). SIL International. https://www.ethnologue.com
Lubis, M., Anggarasari N. H., Dewi, R.S., Homaeny, E.F.F., & Nugraha, F. (2023). Local Wisdom In The Use Sundanese Language of Early Childhood In Indihiang Sub-District Tasikmalaya City (Analytical Descriptive Study)” in 2nd Paris Van Java International Seminar on Health, Economics, Social Science and Humanities, KnE Social Sciences, 20–30. DOI 10.18502/kss.v8i4.12878
Mahsun, M. (2017). Metode Penelitian Bahasa Edisi Ketiga (Tahapan, Strategi, Metode dan Tekniknya). Depok: PT Raja Grafindo Persada.
Makarov, I. M., et al. (2023). Using Educational Technology to Improve the Teaching Process of English Language for Students. Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistics, 14(3), 56-60.
McCulloch, G. (2019). Because Internet: Understanding the New Rules of Language. New York, NY: Riverhead Books
Menggo, S. & Suastra, I.M. (2020). Language use and language attitudes of sumbawanese speakers in Bali. Register Journal, 13(2) 333-350.
Misnadin, -. & Yuliawati, S. (2023). Language Attitudes of the Madurese Community Toward Madurese, Indonesian, English, and Other Foreign Languages. Humaniora, 35(1), 14-23. doi.org/10.22146/jh.81884
Mulyani, M., & Afina, F. (2021). The Students’ Attitude towards Google Translate. JELA (Journal of English Language Teaching, Literature and Applied Linguistics), 3(1), 1-13.
Ngaeni, N. & Nu’ma, R. S. (2022). Sikap Bahasa Mahasiswa Terhadap Bahasa Ibu Pada Era Millennial. Jurnal Silistik 2(1), 29-37.
Nurhaq, H. M. et al. (2019). Sikap Bahasa Masyarakat Perbatasan: Studi Sosiolinguistik di Kecamatan Wanareja, Kabupaten Cilacap. In Seminar Tahunan Linguistik 2019 (pp. 351–357).
Pauwels, A. (2005). Maintaining the community language in Australia: Challenges and roles for families. International journal of bilingual education and bilingualism, 8(2-3), 124-131.
Permesti, L. (2013). Bahasa Sunda Terancam Punah. Republika. Retrieved from https://news.republika.co.id/berita/ms4nkw/bahasa-sunda-terancam-punah
Prayogi, R., Prasetya, R. A., & Riadi, B. (2021). Pelanggaran prinsip kesantunan berbahasa dalam komunikasi generasi milenial. Jurnal Kata: Bahasa, Sastra, dan Pembelajarannya, 9, 30-39.
Puspitasari, D. P. & Kuswari, U. (2021). Sikap Berbahasa MC Wedding Bandung Terhadap Bahasa Sunda. Lokabasa, 12(2), 132-140.
Rahmawati, F., M., & Sudana, U. (2022). Vitalitas bahasa ibu di ruang virtual: Studi sosiolinguistik tentang pemertahanan bahasa Sunda di kanal Youtube Fiksi. Suar Betang, 17(2), 261–278.
Ramdhani, I. S., & Enawar, E. (2019). Sikap Berbahasa, Pemertahanan Bahasa, dan Peran Generasi Milenial terhadap Perkembangan Bahasa Indonesia. In Seminar Nasional Pendidikan Bahasa dan Sastra (pp. 277-283).
Robiah, D.F.N. & Hernawan. (2021). Perubahan, Pergeseran, dan Pemertahanan Bahasa Sunda di Lingkungan Universitas Pendidikan Indonesia. Lokabasa, 12(1), 27-34.
Rosidi, A. (2006). Urang Sunda Jeung Basa Sunda. Bandung: Kiblat Buku Utama.
Rourke, L. (2022). Research methods in language attitudes. Cambridge University Press.
Rusdiansyah. (2018). Pergeseran Bahasa Tae’ Pada Masyarakat di Kota Palopo Sulawesi Selatan: Studi Tentang Sikap dan Vitalitas Bahasa. (Thesis, Universitas Pendidikan Indonesia).
Sagitova, R.R. et al. (2023). Developing Cross-Cultural Foreign Language Communication via Mobile Technologies: Podcasting. Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistics, 14(3), 16-20.
Samsu, S. (2017). Metode Penelitian. Teori dan Aplikasi Penelitian Kualitatif, Kuantitatif, Mixed Methods, serta Research & Development. Jambi: Pusaka.
Sneddon, J. (2003). The Indonesian language: Its history and role in modern society. Sydney: University of New South Wales Press Ltd.
Sopyan, T. & Bhuana, G. P. (2022). Language Shift from Sundanese Language to Indonesian Language. Project 5(1), 64-70.
Stuart-Smith, J. (2007). The Influence of the Media. The Routledge companion to sociolinguistics. Routledge: London, UK
Sudarma, et al. (2018). Upaya Pemertahanan Bahasa-Budaya Sunda di tengah Pengaruh Globalisasi. Jurnal Pengabdian Kepada Masyarakat, 2(12).
Sudaryat, Y., et al. (2007). Tata Basa Sunda Kiwari. Bandung: Yrama Widya.
Sulistiyaningsih, L. S., Nurhasanah, S., & Rachmawati, E. (2018). Motivasi Instrumental sebagai Penentu Pemertahanan Bahasa Sunda Dialek Banten Di Kawasan Wisata (Kajian sosiolinguistik di Pantai Tanjung Lesung dan Pantai Carita). In Konferensi Linguistik Tahunan Atma Jaya 16 (pp. 278–282).
Syafyahya, L, & Yades, E. (2020). Diksi Dan Gaya Berbahasa Generasi Milenial. SALINGKA: Majalah Ilmiah Bahasa dan Sastra, 17(2), 101—111.
Tagliamonte, S.A. (2017). Teen talk: The language of adolescents. Cambridge: Cambridge University Press
Trianto, I., & Muniroh, R. D. D. A. (2023). Language Attitude Towards the Millennials Sundanese Parents on the Use Of Language To Their Children. Jurnal Ilmiah Wahana Pendidikan, 9(18), 340-347.
Trudgill, P. (2000). Sociolinguistics: An Introduction to Language and Society. England: Penguin Books Ltd.
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Jun 23, 2025
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Trianto, I., Muniroh, R. D. D.- an, Gunawan, W., Isnendes, R., & Wirza, Y. (2025). Language Attitude of Millennial Sundanese Speakers: A Sociolinguistic Perspective. Jurnal Arbitrer, 12(2), 192–209. https://doi.org/10.25077/ar.12.2.192-209.2025
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